More About Me
A little more about my journey, where I have come from, and what is coming next.
Background
Growing up in Newcastle-under-Lyme, I spent much of my early years playing rugby and developing a strong sense of teamwork and discipline. At high school, I was proud to be appointed Head Boy, a role that helped shape my leadership skills and confidence.
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Academically, I achieved an A in Economics, a B in Business and a Merit in Psychology at A level before moving to Liverpool at nineteen to attend Liverpool John Moores University. There, I completed my undergraduate degree in Business with Marketing, graduating with a 2:1.
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To build further expertise and sharpen my skills for the modern digital economy, I am now completing a master's degree in Digital Marketing, with a focus on data driven strategy, campaign development and consumer psychology. This advanced study will conclude in September this year and has prepared me to step into the industry with strong strategic and practical capability.
Looking Forward
Looking ahead, I plan to complete my master's degree in September before spending six months travelling across South East Asia from January to July. This time will allow me to broaden my perspective, experience new cultures and develop a greater understanding of global consumer behavior.
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On my return, I will be fully focused on securing a place on a digital marketing graduate scheme, where I can apply the knowledge, creativity and strategic thinking I have built over the past few years. My goal is to join a forward thinking organisation where I can continue to grow, deliver meaningful results and build a lasting career in digital marketing.
SMIPA: Social Media Influencer Partnership Agency
We’re building something new – and we’re just getting started. SMIPA is a working project born out of a simple idea: bring together the brands we love with the influencers who inspire. We're creating a collaborative space that feels real, fun, and full of opportunity – not corporate, not rigid, just impactful. Whether you're a growing creator or an ambitious brand, we’re here to help you make things happen.
Get to know us...
Our Vision
To create an influencer marketing ecosystem where creators are valued, brands see real returns, and collaborations actually mean something.
Our Mission
To make influencer marketing feel more human – through transparency, trust, and creativity.
What We Offer Influencers
At SMIPA, we help influencers land paid partnerships that actually make sense for their content and audience. We support creators through every stage – from pitching and content ideas to growth strategies that boost visibility and engagement. Most importantly, we’ve built a relaxed, creative community where you’re genuinely supported, not just treated like a number.
What We Offer Brands
We give brands access to real, engaged creators who genuinely care about your product and message. Our campaigns focus on authenticity over vanity metrics, helping you connect with audiences in a way that feels honest and effective. Whether you're looking to trial affiliate marketing or build a full-scale campaign, we offer flexible options designed to drive actual results