Xavier Hacking

39 Bagot Street, Liverpool, L15 2HA

07843709402 | XavierHacking1@gmail.com | https://www.linkedin.com/in/xavier-hacking/

 

PROFILE

 

Ambitious and digitally skilled MSc Digital Marketing student with a background in Business with Marketing. Experienced in running full-funnel digital campaigns across email, landing pages, social content, and paid media channels. Hands-on with real client projects, including a live awareness campaign for Maggie’s Cancer Charity, with proven contributions to ad copywriting, analytics reporting, and strategic budget planning. Proficient with Mailchimp, WordPress, GA4, Meta Ads, Orange, and SEMrush. Highly interpersonal with strong collaboration skills, having worked effectively within diverse teams and stakeholder groups across academic and professional settings. Eager to bring creativity, data-driven thinking, and executional support to a digital marketing agency while continuing to grow in paid media and campaign management.

EDUCATION & QUALIFICATIONS

 

2024-Present (Graduating September 2025). Liverpool John Moores University (MSc) Digital Marketing (Predicted Distinction)

Key modules and Relevant Experience:

• Digital Marketing Communications: Built a full campaign including Mailchimp emails, WordPress landing page, and aligned social media content.

• Digital Consumer Psychology: Explored psychological triggers and behavioral insights across the consumer journey.

• Data Analyses & Application: Used Orange software to build machine learning models predicting customer behavior.

• Digital Strategy & Planning: Contributed to a real-time campaign for Maggie’s Cancer Charity (Wirral Centre), including ad copy, video briefs, and budget allocation using GA4 insights.

• Industry Clinic: Gained practical training in GA4, Google Ads, and Meta Ads Manager.

• Experiential Marketing: Developed and pitched a marketing concept in a Dragon’s Den format.

 

2021–2024. Liverpool John Moores University BA (Hons) Business with Marketing (2:1).

Relevant Modules: Marketing for Emerging Markets (1st), Strategic Management (1st), Innovation and Creativity for Business (1st), Strategic Branding (1st), Business Consultancy (1st), CSR (1st).

 

2019–2021. Newcastle Under Lyme College (NULC) – A Levels.

A-Levels: Economics (A), Business Studies (B), Level 3 Certificate in Extended Applied Psychology (Merit).

 

2014–2019. Wolstanton High School – GCSE.

Maths (6), English Language (6), English Literature (5), Business Studies (6), Religious Education (6), Computer science (4), Food Preparation and Nutrition (6), Biology (6), Chemistry (6), Physics (5).

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DEGREE RELATED EXPERIENCE

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Frankfurt University Summer School - BHDW (03-14th June 2024)

• Attended a two-week summer school focused on global marketing practices, including classes on branding, consumer behaviour, and digital trends.

• Collaborated with students from universities across the world, gaining international insights and enhancing cross-cultural communication skills.

• Participated in lectures, workshops, and group projects exploring the role of marketing in international business.

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Events Coordinator (Part-Time)
Hope Street Hotel, Liverpool | Sept 2023 – Present

• Delivered wedding-focused show-around days to promote the venue, linking to experiential marketing principles.

• Filmed and edited content for the hotel’s Instagram page to showcase staff life and event setups.

• Communicated with guests and vendors to ensure a seamless experience.

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Marketing Intern
Bluprintx Consultancy | Jan 2024

• Created a strategic marketing plan to improve lead generation.

• Delivered a detailed presentation and campaign roadmap, demonstrating analytical and creative skills.

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Business Consultant
Y Entertainment (University Project) | Jan 2024 – Apr 2024

• Conducted market research and supported an equity funding strategy.

• Worked both remotely and in-person to align recommendations with real business goals.

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Scenario Exploration Facilitator
SES Program, LJMU | Feb – Mar 2024

• Led two stakeholder-focused workshops exploring CSR and strategic futures.

• COIL: Cyber Security & AI Project

 

Durban University of Technology (Virtual) | Feb – Mar 2024

• Participated in global collaboration sessions covering AI scams, cyber hygiene, and digital risk.

 

President & Treasurer
Sustainability Society, LJMU | 2023

• Founded and promoted a sustainability-focused society using organic social media reach.​

 

SKILLS PROFILE

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User Experience Design: Proficient in persona development, customer journey mapping and information architecture using techniques such as card sorting and wireframing. Able to apply marketing theory to improve usability and align digital touchpoints with user expectations.

Digital Analytics: Confident using Google Analytics 4 to interpret data across audience, content, traffic and ecommerce reports. Skilled in extracting actionable insights to inform performance optimization and support evidence-based marketing decisions.

Data Driven Marketing: Experienced in segmentation, retargeting and the creation of personalized email campaigns using platforms such as Klaviyo. Comfortable designing automated flows and tailoring content to user behavior at different stages of the customer journey.

Customer Relationship Management: Capable of using CRM tools to manage customer data, build engagement strategies, and support lifecycle marketing. Understanding of how to use behavioral and transactional data to deliver meaningful, customer-centric experiences.

Technical and Creative Integration: Able to combine data analysis with creative execution, developing campaigns that are both insight-led and visually engaging. Confident in using tools such as Canva, WordPress and email marketing platforms to deliver effective digital assets.